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269 - Original Song ( Fletcher. © 2014 Independent)

WHO IS 269 ?
“269” is a calf who was born into an Israeli dairy farm.
His life ...
was saved, near his scheduled slaughter day.

By branding his number on our bodies, we show our solidarity with the victims of the animal holocaust all around the world, remembering to never forget.

On October 2nd of 2012, 'World Farm Animals day', at Rabin Square in central Tel-Aviv, Israel; animal rights activists performed an act of solidarity and empathy towards abused animals exploited by the human race.

The display's aim is to call for empathy towards the most oppressed sector of our society and call into question the deep disconnect we as a society, have towards sanctioned animal cruelty.

The activists got branded with a hot steel brand, in the same way farm animals are branded in farms all over the world.

The number 269, which was burned on their skin,
was the designated number of a calf they have encountered in one of Israel's dairy farms.

"This anonymous male calf will be forever immortalized on our bodies, and hopefully this message of solidarity will somehow bring a new way of looking at non-human animals.

No animal should be exploited to satisfy the selfish needs and whimsical desires of humans, and that is why we chose to use the industry's own method of objectifying living beings as this symbolic means to convey our idea".

More than 200 million animals are killed for food around the world every day – just on land. That comes to 72 billion land animals killed for food around the world every year. Including wild caught and farmed fishes, we get a daily total closer to 3 billion animals killed.

This madness must stop and will stop the day humankind finally wakes up and understands that even the nameless feel pain and desire freedom no less than us humans.

www.269life.com

animalclock.org/au/

credits

from Nature of Truth, released December 27, 2020
Vocals: Sophia Fletcher
Drums & Percussion: Brett Hamlyn
Bass: Rob Yeatman
Guitars: Sophia Fletcher & Brett Hamlyn
Synth & Strings: Brett Hamlyn

www.sophiamusic.com.au

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Sophia Fletcher Byron Bay, Australia

Having collaborated with The Climate Music Project, with Climate Week NYC; Sir David Attenborough promoted my music on his Social Media.

Green Music Australia added my voice in 2019 to a historic Music Scene Climate Change Declaration.

My life revolves around progressing environmental, animal and social justice outcomes through music.

linktr.ee/sophiafletchermusic

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